Top 5 Beauty Retail Apps in Hungary Q1 2023 Performance

In the first quarter of 2023, the beauty retail app market in Hungary showcased varied performance across the top 5 apps. Below, we delve into the trends observed in weekly downloads, revenue, and active users, based on data from Sensor Tower.

Notino: profumi e cosmetici had an interesting quarter with notable fluctuations in weekly downloads and active users. Weekly downloads peaked at 5.4K in the final week of March, having started from 1.7K at the end of December. Active users also saw a steady increase, starting at 6.5K in late December and reaching 12.5K by the end of March.

Douglas Parfüméria experienced significant variability in weekly downloads. The app saw a high of 3.6K downloads in early January and another spike to 3.2K in late January. However, the downloads dropped to as low as 351 in the last week of February before rising again to 1.8K by the end of March.

Lush Fresh Handmade Cosmetics had more modest numbers in comparison. Weekly downloads increased gradually from 246 in late December to 256 at the end of March. Active users followed a similar trend, starting at 215 and reaching 209 by the end of the quarter.

BEAUTY BAY showed relatively low download numbers throughout the quarter. The highest weekly downloads recorded were 79 at the end of December, with a notable dip to single digits in January before stabilizing around 20-40 downloads per week in March. Active users remained quite stable, fluctuating between 89 and 151 throughout the quarter.

Marionnaud had a minimal presence in the data, with only 66 downloads recorded in the last week of March. There were no significant trends available for active users or revenue.

For more detailed insights and data on the performance of these beauty retail apps and others, visit Sensor Tower.